financial analysis FinovateFall 2011 / The Cool House

The Cool House demoed at FinovateFall in 2011.

The Cool House of Financial Media launched its vertical financial search platform, eyeOpen, in beta in September 2010 and the final version on June 30, 2011. eyeOpen creates a new category in financial retailing 3.0, inserting itself between incumbent banks and their customers. eyeOpen is the first brand worldwide introducing the technology of matching (mobile & internet-driven financial planning) to the financial world. eyeOpen aims to help consumers make the smartest financial decision for their life. eyeOpen targets the mass market (age 25-45) and started in the Netherlands with the goal of expanding internationally to the larger European markets and the USA.

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financial analysis FinovateFall 2011 / The Cool House
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